On the forefront of digital printing since the beginning
A son of Ukrainian immigrants who came to this country in pursuit of the American Dream, Andrew Hajduk always knew he’d own his own business. He just wasn’t sure what it would be, though he likely never imagined embroidering branded apparel, engraving utensils for a corporate holiday event or printing vinyl wraps for vehicles.
But that’s exactly the sort of work he does as president of Vox-Pop-Uli, a marketing production company run out of a 27,000-square foot office park space in Peachtree Corners. Hajduk started the business in 1996 with a partner, whom he bought out on September 10, 2001 – the day before terror attacks rained down on American soil.
“Holy crap,” he thought to himself. “Did I make the right decision?”
He absolutely did. The company with the unique name, Latin for “voice of the people,” has grown, evolved and thrived ever since. On the forefront of digital printing since the beginning, Vox-Pop-Uli helps communicate brands for clients that range from national big names like AT&T and Mattress Firm, to movie studios, five-employee offices and individuals looking to order customized t-shirts.
The full-time staff of 27 includes everything from traditional roles such as sales, accounting and customer service to more specialized roles for operations and fulfillment. Take a walk around and you will find artists, seamstresses, embroidery operators and the technologists who operate the printing and engraving equipment.
Years of success and a proven track record mean Hajduk can handpick who he works with to achieve his long-term goals. He’d like to tap into growth potential in Gwinnett County, Atlanta and Georgia. He’s not beholden to lenders, like he might have been in the early years, and understands the importance of choosing the right banker.
You have to have five strategic partners. You need your CPA, your attorney, your real estate guy, your scaling partner and your banker,” Hajduk explains. “I was really good on the other four, and Weare Gratwick at Tandem Bank completed the picture.
He likes that he and Weare share a commitment to the Peachtree Corners community. He also likes that when he’s grappling with an opportunity and needs a sounding board, he can text his banker with the words, “Hey, dude. Call me when you have a minute,” and then get that call back 30 minutes later.
“This company has given me a great life. But I have time left, and as part of my legacy, I want to make sure this company achieves even more,” Hajduk says. “Having the right partners is the only way I’m going to get there.”
